Introduction

Our client, a leading real estate agency, approached us to redesign their website. The client wanted a more modern, user-friendly, and visually appealing website that would attract more leads and increase conversions. The website was the primary source of leads for the agency, and it had not been updated in several years.

Challenges

The current website had an outdated design, and the user experience was not optimized for modern devices. The website was not mobile-responsive, which made it difficult for users to access the website on their smartphones and tablets. The website was also slow, which resulted in a high bounce rate.

The client wanted a website that would showcase their listings, provide a smooth user experience, and stand out from the competition.

Solution

Our team started the project by analyzing the user journey, understanding the user's needs, and gathering feedback from users. We conducted extensive research on the real estate industry and competitors' websites to identify best practices and trends.

We created a new design concept that aligned with the brand's style guide, providing a fresh and modern look. We used high-quality images and videos to showcase the properties, making them more visually appealing and engaging.

We optimized the website for mobile devices, ensuring that the user experience was consistent across all devices. We focused on providing a smooth and intuitive user experience, simplifying the navigation and reducing the number of clicks needed to access the primary features.

We integrated the website with the client's CRM system, making it easier for the agency to manage and track leads. We also added a mortgage calculator and a property valuation tool, providing users with valuable information and improving the website's lead generation capabilities.

Results

The redesigned website was launched after a four-month development period. The client reported a 40% increase in website traffic, with users spending an average of 25% more time on the website than before. The client also reported a 30% increase in leads generated through the website, resulting in a significant increase in revenue.

Conclusion

The redesign of the website provided the client with a more engaging and user-friendly website that attracted more leads and increased conversions. The mobile optimization and improved user experience resulted in a significant increase in website traffic and engagement. The integration with the client's CRM system and the addition of lead generation tools improved the website's lead generation capabilities, resulting in a significant increase in revenue. The redesigned website provided a fresh and modern look, aligning with the brand's style guide and making the website stand out from the competition.